It all started when…

To meet an ongoing client need at Lifetime, I developed the two products below: Off Screen Break and Writer’s Block. These spots were designed for full client customization at low cost. Each spot used green screen for easy product placement and voice over that could be changed in-house at a moment’s notice. They both aligned with the overall Lifetime brand to help them feel authentic to the audience.

Off Screen Break customized for Shoe Carnival

Off Screen Break customized for Dominos

Writer’s Block customized for Toyota